How To Upload Mailing List To Facebook Ads Account

Did you know that the boilerplate Click Through Rate (CTR) for Facebook Ads is merely 0.nine%?

What if I said you could increase your Facebook advertizing CTR to 4% and above ?

Well, that's exactly what you could exercise with email list Facebook ad targeting. This isn't a hoax. If you desire to offset creating Facebook ads that evangelize, yous're going to want to consider irresolute the way yous target your audience. It's no hush-hush that the key to boosting the relevance score of your Facebook ad lies in your Facebook ad targeting. The more than relevant your ad is to your target audition, the college your relevance score will be, and ultimately, the lower your CPC will be. Just look at Adespresso who cut their CPC by $1.45 just by targeting a more relevant audition.

So what ameliorate way to generate a relevant audience for your Facebook ad than by using an electronic mail list full of prospects which have already shown interest in your brand?

Final year it was revealed that the costs of Facebook ads are increasing past 9% twelvemonth on year. So in that location'south no better time to outset managing your advertising spend better past utilizing your email list to evangelize amend Facebook advertizing targeting.

So how can you do this?

Generate A Lookalike Audience

In that location are many ways to employ e-mail Facebook advertizing targeting to generate Facebook ads that deliver – but generating a lookalike audience is ane of the most constructive. When compared to a Facebook ad that utilizes a more mutual course of targeting, research has shown that lookalike audience targeting for some travel and online shopping companies lowered CPA (cost per activeness) by anywhere betwixt 54%-70%. That'south a huge saving to make for something that takes only a matter of minutes to alter.

Lookalike Facebook advert targeting is also bang-up for those businesses whose email lists notwithstanding demand some piece of work. If yous don't have access to an extensive electronic mail list and the potential of re-engaging your electric current contact list is slim, lookalike targeting allows you to achieve a much larger pool of prospects, just waiting to be converted.

And then what exactly is a lookalike audience?

A lookalike audience is a group of people who take qualities similar to those in your source audition, which in this case, is your electronic mail listing. You upload your e-mail list to Facebook, they identify those users in their system and produce a new target listing for you based on the mutual qualities and interests shared by your e-mail list. That's a whole new audience ready for yous to convert. Sounds smashing, correct?

Here'due south how to prepare a lookalike audience:

Upload your email list to Facebook

Extract your email list and save every bit a CSV file. Enter the audition section of your Facebook ad and create a new custom audience by uploading your CSV file, as shown in the image below. Facebook will then place all the users in their system which match with your email address list and use these users to create an audition for your ad. Your email list must accept at least 100 contacts in for y'all to be able to do this, merely Facebook recommend uploading anywhere between 1,000 and 50,000 contacts for best results.

Facebook Custom Audience

Generate your lookalike audience

Once y'all've uploaded your email listing and Facebook take successfully matched your list to their users, you're ready to generate your lookalike audience. From the aforementioned tab as before, select 'create a lookalike audition' as shown in the image below. Select your source as the email list yous take just uploaded and the land or region yous desire to target. So you lot'll need to select a percentage of that location that y'all want to target. You tin cull anywhere between i%-10% of the population, but the lower the percentage you cull, the more closely matched the audience will be to your electric current email list.

Facebook Lookalike Audience

It's important to note that it can have up to 24 hours for Facebook to generate your lookalike audition.

And so you lot're fix to rock. Proceed setting upwardly your Facebook ad by calculation content and an image which will aid you accomplish your desired advertising goal.

Remarket to Interested Prospects

Did yous know that simply 5%-8% of customers are probable to catechumen on the commencement use of your website? That ways there's a massive 92%-95% of website visitors which yous could be ignoring.

And that'due south where remarketing comes in.

Remarketing does exactly what it says on the tin – information technology allows y'all to retarget the customers who once showed interest in your company. It's a gentle nudge – a reminder that your brand and your product or service notwithstanding exists. And it'south not a method to be knocked. In fact, inquiry has shown that lxx% of customers that are presented with sure types of remarketing ads volition later on get on to convert.

So how can yous utilise your email list to remarket to customers on Facebook?

Identify those prospects with a genuine interest

Apply your website data to segment your email listing into those who accept converted and those who oasis't yet. Y'all're looking for those customers who have signed up for an account, your newsletter or requested more than information just haven't however converted into a customer. But be realistic with your listing. If your list contains prospects who signed upward over a year ago and haven't been active on your site since then – it'south probable they've already found another solution elsewhere (sorry!).

Use this list of prospects in your Facebook ad targeting

Equally with the lookalike audience, y'all'll need to extract your prospect's email addresses into a CSV file. Then you tin upload this file to your advertising account by creating a new custom audience, as earlier shown in epitome i. Facebook will identify every user who matches with an email address on your list and generates a new audience for you. Information technology'southward unlikely you lot'll get a 100% match rate – so don't exist disappointed if information technology only matches 40% of your prospects.

Although your Facebook advertizement targeting is arguably the most important aspect of your campaign, yous'll still need to design an advertizement that volition grab this audience's attention. It'south not just every bit simple as putting a link to your website in front of the correct client. You'll need to think of all the reasons why your audition might not accept converted notwithstanding and base your ad around these factors. Peradventure you could offer an introductory bargain or link them to a help section on your website to assist them get started. You'll need to figure out the best tactic for your business.

Upsell to Your Active Customers

Facebook ads aren't but designed for alluring new customers. They're too great for upselling to existing customers and keeping them interested. It's likely you're already contacting these customers by email – and that'south great. But this is all nearly brand awareness and the more a customer notices your brand – the more inclined they'll be to convert. In fact, research conducted by Facebook found that using Facebook ads in conjunction with email campaigns will extend the reach of your campaign by 77%!

So how tin you use your active client electronic mail addresses to improve your Facebook ad targeting?

Segment your e-mail listing

Your first footstep volition be to segment your email list to create a group of active customers. But recollect, what makes an active customer for one company, won't qualify every bit an active customer for another. For example, for a supermarket, an agile customer is likely to shop once a week. Yet, for a large technology company, an active customer could mean someone who shops with the brand in one case every few years.

Information technology's down to you to work out what qualifies someone every bit an active customer for your business.

Once you've done this, extract their e-mail addresses into a CSV file ready to be uploaded to Facebook advert managing director.

Generate your audition

As with both lookalike audiences and remarketing lists, you'll demand to create a custom audience. Upload your CSV file, and Facebook will match as many of their users to this list every bit possible. Again, you're going to demand at least 100 contacts on your list for this to piece of work. (Refer to paradigm one if you need a reminder on how to do this)

Figure out your angle

Are you lot going to upsell or are y'all going to reward your client with a discount? Are you going to share some helpful guides or launch a new product? Either style, you're going to need to figure out what your aim is to create a Facebook advertisement that will keep this audience coming back for more than.

Now information technology's your turn…

Thanks for reading this guide. I hope you've learned a play tricks or ii about how to use your email list to create Facebook ads that actually will deliver. If you have any other tips for using your email list in your advertising programme, feel complimentary to share abroad in the comments!